Our homepage was our #1 sales objection. Leading with research over a redesign, we lifted win rate from 26% to 64%.

Designers and PMs didn't know how to partner on discovery. Shared swimlanes raised discovery output 124%.

A way to scope solutions in tiers instead of all-or-nothing. Adopted across the entire organization.

Workshop demand outpaced capacity, so we taught the others in the product org to facilitate. We went from 3 facilitators to 18+.